SMART Hub · by bSMART AI

SMART Hub is the intelligent
operating layer across your business.

SMART Hub connects to the systems, workflows and partners your company already runs on, detects what's slipping, turns signals into priorities, and prepares the actions needed to fix them, keeping humans in control before anything is sent, updated or executed.

Agentic AI where it investigates. Controlled where it acts.

One hub, connected to every system you run, turning their signals into priorities and prepared actions.

The category

Not another dashboard.
A business operating layer.

Dashboards tell you what already happened, then leave the thinking and the doing to you. SMART Hub works the other way round.

A dashboard

Shows you what happened.

Charts, red numbers and reports, built from records that are already out of date. It tells you a metric moved. It can't tell you why, what it's connected to, or what to do. The investigating and the work still land on a person.

SMART Hub

Detects what's happening, and prepares the work.

It sits above your whole operating stack and runs like a case handler, not a chart.

  • Detects what is slipping
  • Investigates why, across systems
  • Prepares the action to fix it
  • Routes it for human review
The operating model

Signals become priorities.
Priorities become approved actions.

These aren't separate modules or apps to buy. They're how SMART Hub works, one continuous loop running across everything you've connected.

STAGE 01

01 Signals

SMART Hub detects issues, risks, gaps and opportunities across connected systems and partner workflows.

For example
Overdue invoicesMissing CRM updatesDelivery riskSupplier delaysStock issuesForgotten follow-upsChurn signals
STAGE 02

02 Priorities

It decides which signals matter most right now and turns them into ranked business priorities, with the context joined up.

For example
A supplier delay threatening stock & ordersA delivery issue hitting a high-value customerOverdue finance tied to an unresolved ticketA repeat customer showing churn risk
STAGE 03

03 Actions

It prepares the work needed to respond, drafted, with the full context, ready for a person to check.

For example
Draft an emailUpdate the CRMProcess an invoiceChase a supplierEscalate a customer issuePrepare a Slack / Teams summaryCreate a task
STAGE 04

04 Reviews

A human reviews and approves before anything is sent, changed or executed. Then SMART Hub learns from the outcome.

Always
Human in the loop
Beyond isolated app data

It sees the chain, not just the symptom.

A red number in one system is rarely the whole story. SMART Hub connects operational chains across systems and partners, so a single signal is understood for everything it touches.

A supplier delay is never just a supplier delay

SMART Hub can spot that a supplier delay is likely to affect stock availability, customer orders, fulfilment, delivery performance, support volume and revenue, then turn that signal into a priority, prepare the actions, and route them for human review.

SupplierStockOrdersFulfilmentDeliverySupportRevenue

An overdue invoice with an unhappy customer behind it

SMART Hub can detect that a customer has overdue invoices, unresolved support tickets and recent delivery issues. Instead of treating it as a blind finance chase, it prepares the right next action with the full context.

FinanceSupportDeliveryRight action prepared

The deal moved in the inbox, the CRM never heard

SMART Hub can identify that sales conversations have moved forward in the inbox but the CRM hasn't been updated, then prepare the CRM update and the follow-up for approval, so the record matches reality without anyone keying it in.

InboxCRM drift detectedUpdate + follow-up prepared

A bad review that started as a delivery delay

SMART Hub can connect a delivery delay, an open support complaint, a repeat customer and a high-value account into a single priority, then flag the rising reputation risk and prepare the actions, so teams can act earlier, before more customers are affected. It links customer feedback back to the operational cause.

DeliverySupportRepeat customerHigh-value accountReputation risk
Above your operating stack

Integration-led. It uses what you already run.

SMART Hub connects to the tools your business already uses and combines their signals into one operating picture. It isn't limited to email, finance and CRM, it sits above the full operating stack of the business and its partner network. If it can be integrated, SMART Hub can use it as part of the picture.

From inboxes and shared mailboxes through finance, payments, CRM, ecommerce, stock, warehousing, fulfilment, order management, couriers and third-party logistics, suppliers, manufacturers and partner portals, support desks and customer comms, to document stores, spreadsheets, databases, internal apps, Slack, Teams and custom APIs.

Inboxes & comms

Microsoft 365, Gmail, shared mailboxes, Slack, Teams.

Finance & payments

Invoices, credit notes, suppliers, cash flow, ageing debt.

CRM & sales

Pipeline, accounts, opportunities, follow-through.

Ecommerce & orders

Storefronts, order management, stock and inventory.

Delivery & logistics

Couriers, fulfilment, third-party logistics, SLAs.

Support & service

Tickets, response times, SLAs, at-risk customers.

Reviews / Reputation

Trustpilot, Google Reviews, Reviews.io, customer feedback signals.

Documents & suppliers

OneDrive, SharePoint, Drive, supplier & partner portals.

And your own

Databases, spreadsheets, internal apps and custom APIs.

We connect to the systems you already use, and build the ones you need next.  See all integrations →

Slack & Microsoft Teams

Ask your business in plain English.

Ask SMART Hub from Slack or Microsoft Teams. It checks the connected apps, systems and partner platforms your business runs on, links related signals, calculates answers from deterministic system data, and prepares controlled actions for human review, a command layer across your operating stack, not a generic chatbot.

Slack / Teams
You

"Who should we chase for payment today?"

SMART Hub checks connected systems

XeroAged debtorsCustomer recordsSupport issues
5 customers need attention
£65,754 overdue
Actions prepared for review
Review evidenceDraft chaseUpdate CRMAssign ownerCreate task

Finance

"Who owes us money?""Who should we chase for payment today?""How is cash looking for the next 30 days?""Which invoices need attention?""What changed between April and May?"

CRM

"Which deals have moved forward but not been updated in HubSpot?""Which customers need a follow-up today?""Which accounts have activity but no CRM update?"

Operations

"Are any supplier delays likely to affect orders?""Which products are at risk of going out of stock?""What orders are at risk today?"

Delivery & support

"Which delivery issues could become complaints?""Which customers are at risk because of support issues?"

Leadership

"What should I worry about today?""What changed overnight?""What needs my approval?"

Natural-language access. Deterministic evidence. Human-controlled action.

Use cases

Built around real business problems.

Not features in search of a use, the everyday operating risks that cost money when they're caught late.

Finance risk

Chase the right way

Detects overdue invoices, payment risk and the customer context behind them, so an account with unpaid invoices and unresolved support gets the right action, not a blind chase.

CRM drift

Keep the record true

Spots when conversations have moved ahead in the inbox but HubSpot, Salesforce, Pipedrive or Zoho hasn't been updated, then prepares the update and follow-up for approval.

Delivery & fulfilment

Catch it before the complaint

Connects order, stock, fulfilment, courier and third-party logistics signals to detect delivery risk before it becomes a customer complaint.

Supplier & stock

Protect orders and revenue

Detects supplier delays, stock issues and the fulfilment knock-on effects, then prepares the actions needed to protect customers and revenue.

Support & retention

Find at-risk customers early

Connects support tickets, email, order history, delivery data and finance context to identify customers at risk while there's still time to keep them.

Reputation risk

Trace feedback to its cause

Connects reviews, support tickets, delivery status, order history, CRM data and customer value to identify the operational cause behind poor feedback, and can spot the same failure pattern earlier, helping teams act before more customers are affected.

Operating review

See the whole picture

Turns signals, priorities and actions into a reviewable operating picture, what's slipping, what's being worked on, and what needs approval.

Inside SMART Hub

SMART Hub sees what needs doing.
SMART Reply helps complete it.

SMART Reply is the inbox, finance and CRM action capability inside SMART Hub. It helps complete approved finance, CRM and customer actions from where the work arrives, the inbox. Same rule throughout: a human approves every action.

The action layer inside SMART Hub

SMART Reply turns the inbox into an approved action layer.

It turns everyday business emails into approved actions for finance, CRM and customer operations, drafting replies, processing invoices and credit notes, updating the CRM, preparing follow-ups, and keeping your systems accurate from real conversations.

Explore SMART Reply →

Inbox

Business replies, customer and supplier comms, follow-ups, file and context retrieval, shared inboxes, emails turned into structured actions.

Finance

Supplier invoices, credit notes, payment queries and Xero workflows, invoice-to-system processing, ready for finance to approve, not retype.

CRM

HubSpot, Salesforce, Pipedrive, Zoho and Dynamics kept accurate from inbox conversations, no manual data entry, with follow-ups prepared.

Institutional memory

Institutional Memory that improves over time.

Live system data tells SMART Hub what is happening. Institutional Memory tells SMART Hub how your business should respond.

What SMART Hub remembers

SMART Hub captures the way your business works, so the knowledge that usually lives only in people's heads becomes part of the operating model, and recommendations become more consistent, more accurate and more aligned with how your business actually operates.

SOPsBusiness rulesApproval rulesBest practicePlaybooksEscalation pathsCustomer handling rulesSupplier handling rulesFinance rulesCRM rulesPeople knowledgeCompany tone & standardsPrevious decisionsReviewed actionsCorrected recommendationsApproved workflows

Governed learning, better the more it's used

  • Reviewed actions improve future recommendations.
  • Approved workflows strengthen the operating model.
  • Human corrections improve the company memory.
  • Your business knowledge stops living only in people's heads.

SMART Hub gets better the more it is used, helping preserve how the business works as people, teams and processes change.

The rule that never bends

Agentic AI where it investigates.
Controlled where it acts.

Agentic investigation. Deterministic evidence. Human-controlled action.

SMART Hub uses agentic AI to investigate, but grounds every value, signal and recommendation in deterministic evidence from connected systems, counts, balances, invoice amounts, order numbers, exposure figures, support counts and CRM gaps, not AI guesswork. It prepares the work; humans approve what happens next. The AI does not guess numbers, does not silently execute actions, and does not update systems without approval.

Grounded in deterministic data, verifiable facts, not guesses Nothing sent, updated or executed without approval Full audit trail Your data stays yours

Everything your business runs on,
and everything it knows.

Connected apps and live data. SOPs, business rules, best practice and people knowledge. Signals become priorities, priorities become actions, and actions are reviewed by humans, while every review improves the memory and strengthens the operating model.

Agentic investigation. Deterministic evidence. Human-controlled action.

SMART Hub, the intelligent operating layer across your business.

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